Here we have an amazing interview with one of the people that literally wrote the books on Marketing and Branding.
Jonathan Gabay is known as the Brand Mesiah and after a career working for the kind of clients that we all know that are real success stories, he has some very valuable insights as to what branding really is, and what actually matters.
He has written numerous books, which are now the go to text books for many courses. He is also a regular commentator in the major media including BBC, Sky News, CNN, Five News, Channel 4, ITN, Bloomberg.
More than anything else, he is very genuine and we loved how he was during the interview.
You can find out more about Jonathan Gabay at http://jonathangabay.com/